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Aerial view of a public golf course at sunrise, striped fairways, bunkers and a lake

Turnpike Tech · Golf course websites

Golf course website design for public courses that need more direct bookings.

We design, build and manage your website, and we run your email and social media for you. Your tee sheet stays exactly where it is: foreUP, Lightspeed, EZLinks or GolfNow. The new site makes booking direct easy, then email and social bring golfers back to book again.

Builds from $1,950 Most 18-hole courses $4,950 Care from $249/mo Social + email from $499/mo Month-to-month after the first 6 months

Free means free: a written report on your site and your domain, yours to keep either way.

141New Jersey public golf facilities checked by hand, October 2026
73are rescue or dated tier: no real website at all, or an old one with a weak mobile booking path
0 of 32courses sampled had a public e-club or birthday-club signup on their site
7 of 200US course domains in a national sample lapsed, and now send golfers to gambling sites

The short answer

Turnpike Tech designs and manages websites for US public golf courses, and runs their email marketing and social media. A standard 18-hole website costs $4,950 to build (rescues from $1,950, premium to $9,500), then $249–$649 a month for hosting, updates and care. Add the Marketing Engine (social + email, done for you) for $499–$899 a month (full breakdown in Pricing). Your existing tee-time system stays: the website links to it. Your course owns the domain, always. Most sites launch in 4–6 weeks; rescue sites in 14 days.

02 · PROOF

Drag the handle. This is the whole pitch.

One course, two websites. On one side, the kind of site most golfers land on today, built for a desktop in 2013, tee times by phone. On the other, the same course rebuilt phone-first, with Book a Tee Time where a thumb expects it.

Before After
⇔

Sample redesign for a fictional course: “Fairview Golf Club” does not exist. The design, layout and booking flow are real; the name and prices are illustrative. Yours would use your course, your photos and your rates.

Plain English:

Your website is your shop window. If the window is dirty and the door is hard to find, golfers book somewhere else, usually GolfNow, where you make less on the same round. We clean the window and put the door right in front of them. That's it.

03 · SCOPE

What you get

Everything below is in every build. No surprise line items, and nothing here touches your tee sheet, your POS or your money.

A phone-first website, designed for your course

Your photos, your colours, your voice, taken from a short interview with your GM, head pro and superintendent. Not a template with your logo dropped in.

One-tap booking, everywhere

Book a Tee Time sits above the fold on every page and follows the golfer on mobile. It links straight into the booking engine you already pay for.

The pages golfers actually look for

Rates, course tour and scorecard, outings, leagues, lessons, weddings and events, gift cards, plus a conditions line (frost delay, cart path only, aeration) your staff can update in one minute.

Found on Google, and by AI answers

Local SEO structure, correct Google Business Profile details, and plain factual answers on the page (price, timeline, what's included), written so search engines and AI assistants can quote them accurately.

Email capture that finally gets used

An e-club and birthday-club signup on the site, connected to the golfer emails your booking system already collects, and then actual campaigns sent to it. In our 32-course sample, not one course had a public signup. Your list is an asset sitting idle. Full detail in Social + Email, below.

Hosting, security, backups, updates: handled

We keep it fast, patched and backed up, and we make the small updates (rates, events, menus) for you. You get one monthly report: direct bookings, calls and directions, not pageview vanity numbers.

Social media, posted every week

Facebook and Instagram run for you: 3 posts a week, captions written, graphics designed, everything scheduled. Your crew shoots 10 minutes of phone footage a week from a shot list we send. We do the rest. See the Megaphone section for exactly what's included.

Email campaigns, sent every month

Specials, gift-card pushes, outing and wedding follow-ups, and win-backs for golfers who've gone quiet, written, designed, sent and reported by us, using the email tools and list you already pay for through your booking system.

Your tee sheet stays. Say it plainly, because it's the first question every GM asks:

foreUP ✓ staysLightspeed / Chronogolf ✓ staysEZLinks ✓ staysGolfNow ✓ staysClub Prophet ✓ staysTeeItUp ✓ staysWe never become your tee sheet of record

Keep GolfNow if it works for you. Your website's job is to make direct booking the easiest path: the booking where you keep the whole green fee and the golfer's email address.

04 · TRY IT

How healthy is your course's website, really?

Type your domain and watch the five checks we run on every course. This quick version scores the basics instantly. The free audit checks all of it by hand, including who actually owns your domain.

The 60-second check

Domain status · Expiry safety · Mobile booking path · One-tap tee times · Google presence

  • Domain is registered and answering ···
  • Expiry date is safely far away ···
  • Golfer can book from a phone without pinching and zooming ···
  • Tee times are one tap from the home page ···
  • Google listing points at the right website ···
–

That's the instant version. The full free audit verifies each line against the real registration record and your live site, and tells you exactly what to fix first, in plain English.

06 · SOCIAL + EMAIL

The Megaphone: email marketing and social media management for golf courses, done for you.

A website waits for golfers to find it. Email and social go and get them. This is the second half of the business, and for most courses, it's the half that's completely switched off right now.

Plain English:

Think of it like this. The website is your shop window. Email and social are you walking out the door, tapping past customers on the shoulder, and saying “twilight is $34 this Friday, here's the link.” One extra foursome a week pays for this. That's why it's priced the way it is, and below is exactly what the money buys, line by line.

Email marketing: the Email Engine

Email marketing for golf courses: your list already exists. Nobody is sending to it.

In our 32-course sample, 0 had a public e-club or birthday-club signup, yet at least 10 were quietly collecting golfer emails through foreUP, GolfNow or Lightspeed every time someone booked. The list is built. The sends never happen.

  • E-club + birthday club set up properly: signup on your website, in your booking flow, and at the counter, with a real reason to join (a birthday round offer works).
  • Your existing list cleaned and imported: booking-system emails pulled together, duplicates and dead addresses removed, segmented by how often each golfer actually plays.
  • Campaigns written, designed and sent for you, 2 campaigns a month on Simple/Standard, up to 4 on Large: rate specials, twilight, leagues, lessons, course news.
  • The money campaigns, on the calendar every year: Black Friday and Christmas gift cards, Father's Day, spring opener, outing early-booking, wedding venue pushes.
  • Honesty emails that build trust: aeration dates announced before golfers find out on the first green, frost and closure alerts, “carts are back on fairways” good news.
  • A report you can read in 60 seconds: who opened, who clicked Book, and how many direct bookings each send produced. Not open-rate vanity charts.

We do: the calendar, the copy, the design, the send, the list hygiene, and the report.

You do: approve each send in about 5 minutes (one tap), and tell us specials before they start. That's it.

You keep: the list. It's yours, exported and handed over if we ever part ways.

Social media management

Social media management for golf courses: Facebook and Instagram, posted every single week.

The big systems and resorts post from a head office that has never seen your course. Small independents are patchy to dormant: last post three months ago, usually a blurry flyer. Golfers check. A dead page reads like a closed course.

  • 3 posts a week, every week: 12–13 a month on Facebook and Instagram, planned a month ahead in a calendar you can see.
  • Content that looks like your course: sunrise on your signature hole, today's conditions, the special, the outing winners, the crew keeping it playable. Not stock golf photos.
  • Captions, graphics and scheduling done for you: written in your course's voice, designed to your colours, posted at the times golfers actually scroll.
  • Stories from the course, same day: frost lifted, carts 90 degrees, sunset league night. Short phone clips turned into Stories and Reels by us.
  • Google Business Profile kept alive too: hours, photos and posts kept current, because that's the listing golfers hit before your website.
  • Comments watched, problems escalated: routine replies handled; a complaint, a lost-club DM or anything sensitive goes straight to a human at your course, fast. We never argue on your behalf.

We do: the calendar, captions, design, editing, scheduling, and the monthly report.

Your crew does: about 10 minutes a week shooting phone photos and clips from a simple shot list we send. Nobody needs to be a photographer.

You do: a quick look at next month's calendar. Approve it, or tell us what to change.

The year, already planned: the campaign calendar

You never have to think “what should we post or send this month?” It's mapped to the golf season before the season starts.

Spring

Open the season

Opening-date email, Masters-week specials, league sign-ups, lesson packages, early outing booking.

Summer

Fill the soft spots

Twilight and weekday-off-peak pushes, junior golf, sunset photos, heat-wave early-bird offers.

Fall

Honesty + last rounds

Aeration announced early and honestly, fall rates, outing thank-yous, wedding venue showcase while couples plan.

Winter

The gift-card season

Black Friday, Christmas and Father's Day gift-card campaigns, the highest-value sends of the year, plus next-season pass renewals.

Automations that run while you're on the course

Set up once, inside the email tools your booking system already gives you. These send themselves, so no one has to remember.

Welcome series

A new e-club member gets a hello, your best rates explained, and a first-round nudge, automatically.

Birthday club

Every golfer gets their birthday offer without your staff keeping a list. Simple, and golfers love it.

Lapsed-golfer win-back

No round in 60–90 days? A friendly “we miss you” with a reason to come back goes out on its own.

Outing follow-up

Last year's outing organiser gets re-booked for next year before a competitor course calls them.

Wedding & event nurture

Someone asked about a wedding or banquet? A short series keeps your venue in front of them while they decide.

Gift-card reminders

Bought a gift card last Christmas? They hear from you first this Christmas. Repeat buyers are the cheapest sales there are.

07 · PRICING

Prices on the page. Like a scorecard: everything in the open.

foreUP, 121 Marketing, Lightspeed and GolfBack all hide their website pricing behind a sales call. Credence shows $1,000 + $250/mo but only offers fictional demo courses. Here's ours, hole by hole: website first, then social and email priced out in full underneath, so you can see exactly what each dollar buys.

On the card RescueSmall & 9-hole StandardMost 18-hole courses PremiumLarge & multi-course
Build (one time)$1,950$4,950$9,500
Care (monthly)$249/mo$399/mo$649/mo
Live in14 days4–6 weeksBy agreed plan
Design, build & booking link✓✓✓
Rates, outings, leagues, events pages✓✓✓
E-club signup & email capture✓✓✓
Domain check & ownership cleanup✓✓✓
Photo & drone day, art-directedQuotedQuoted✓ planned in
Wedding & outing lead funnelsNot included✓✓
Monthly direct-booking report✓✓✓
ContractMonth-to-month after the first 6 months. You keep the domain, the content and the golfer list, whatever happens.

Social + email: priced out in full

Buy either one on its own, or bundle them as the Marketing Engine and pay less than the two together. General social-media agencies charge $1,000–$2,000/mo for this work. Ours is built for one industry, on a calendar that repeats every season. That's how it costs less and still gets done every week.

Megaphone pricing SimpleSmall & 9-hole StandardMost 18-hole courses LargeLarge & multi-course
Social media alone
3 posts/week, Facebook + Instagram, captions, design, scheduling, Google posts, monthly report
$399/mo$399/mo$599/mo
Email alone: standalone
E-club setup, list cleanup, 2–4 campaigns/mo, automations, monthly booking report
$299/mo$299/mo$449/mo
Email as a Care add-on
Already on a website Care plan? Add email for less, because your site, list and reports are already set up with us
+$150/mo on any Care plan
Bought separately, total$698/mo$698/mo$1,048/mo
Marketing Engine bundle: social + email together$499/mo$649/mo$899/mo
Bundle savingSave $199/moSave $49/moSave $149/mo
What a month actually contains12–13 social posts · 2–4 email campaigns (4 on Large) · welcome, birthday, win-back, outing and gift-card automations running · 1 content calendar approved by you · 1 report tying posts and sends to direct bookings

So what does the full thing cost? A standard 18-hole course, worked out:

  • Website build (one time)$4,950
  • Website Care: hosting, updates, backups, monthly report$399/mo
  • Marketing Engine: social + email, done for you$649/mo
  • Total monthly, everything handled$1,048/mo

That's the whole justification in one line: one extra foursome a week, roughly $180–$280 at most public rates, covers a large share of it, and every direct booking also keeps the golfer's email on your list instead of a marketplace's. If the monthly report ever stops showing it working, it's month-to-month after month 6. You can walk away with your domain, your content and your list.

Full stack, standard course $1,048/mo

Website looked after + 12–13 posts a month + 2–4 emails a month + automations running + one honest report. No staff time, no marketing hire, no “we should really post something” guilt.

Just the Megaphone? That works too.

Already have a website you like? Keep it. Social, email, or the bundle are available on their own, we'll connect to the booking system and list you already have.

From $299/mo email standalone · social from $399/mo · bundle from $499/mo

Prefer no build fee?

The standard build is available at $0 up front on a 24-month plan, then it drops to the normal care price. Same site, same ownership, same exit terms.

$650/mo × 24 then $399/mo

Honest market context: a professional golf course website from a general agency typically runs $5,000–$15,000 (Giraffix Golf's published cost guide), productised golf website services start around $150–$250/mo, and general social-media management typically runs $1,000–$2,000/mo. We sit deliberately in between: agency-grade work, productised pricing, and the ownership terms in writing.

08 · PROCESS

Four steps. Nothing launches without your yes.

Half the build fee starts the work, half is due at launch. If you don't approve the design, we don't launch, and you don't pay the second half.

Step 1 · Days 1–3

The free audit

We check your site, your booking path and your domain record, and send it in writing. Keep it even if we never speak again.

Step 2 · Week 1–2

Design

A short interview with your GM, pro and superintendent, a photo day if you want one, and a design built around your course. You approve it before a line of the real site is built.

Step 3 · Weeks 2–5

Build & connect

We build it, connect your tee sheet, move your content, and check every link, rate and phone number like our own money depended on it.

Step 4 · Launch, then monthly

Launch & look after it

Live on a quiet morning, redirects checked. Then the monthly rhythm: updates done for you, conditions posted, and a one-page report on the 5th showing direct bookings.

Why it won't look like a template

The $25k look isn't a tool, it's a stack of decisions. Here's the exact kit behind every Turnpike build: the same one behind this page.

Real photography first

Commissioned photos and licensed drone stills of your course, one consistent grade. AI golf imagery is instantly detectable and golfers smell it. This page's aerials are real course photography.

Modern build, invisible tech

A fast static front end (Astro/Next-class) with a headless editor, so staff change a rate or a frost-delay line in a form field. They can never break the layout doing it.

One signature moment, then quiet

GSAP-driven motion used once, where it proves something, like the before/after slider above. Everything else stays still, fast and readable. Animation everywhere is the template tell.

Editorial type, real grid

One typeface used with intent (this page is Figtree throughout), a strict spacing grid, numbered sections, and tables set like scorecards, a graphic language golfers already know how to read.

Copy with numbers in it

Your real rates, your real yardages, real fees and dates. “We craft stunning digital experiences” is how templates talk. Specifics are how courses talk.

A performance budget, enforced

Loads in under 2.5 seconds on a phone, minimal JavaScript, no layout jumping. A slow website preaching website quality would be embarrassing, so it isn't.

09 · QUESTIONS

Asked by owners, answered straight

How much does a golf course website cost?

Across the market, most public courses pay $5,000–$15,000 for a professional mobile-first website (Giraffix Golf's published tiers), with productised services from about $1,000 setup + $250/mo. Turnpike's prices: $1,950–$9,500 to build depending on course size, $4,950 for a standard 18-hole course, plus $249–$649/mo for care. The full table is in Pricing, above.

Do you replace foreUP or GolfNow?

No. We build the website; your tee sheet and POS stay exactly as they are. The website's job is to send golfers to your booking page in one tap. Keep GolfNow if it works for you. A good website simply makes the direct booking, where you keep the whole fee and the golfer's email, the easiest option.

Who owns our domain and our website?

Your course does. The domain is registered to your business, in a registrar account you control, even if we pay for it during a rescue, a signed one-pager says we hold it for you and transfer it into your account immediately. If somebody else's name is on your domain today, fixing that is step one, before any design work.

Our domain expired, or our old web guy has it. Can you get it back?

Often, yes. Within about 30 days of deletion it can usually be restored for a redemption fee (typically $80–$200 plus renewal). After that it depends on who caught it and which of the five cases you're in: all five are laid out in the Domain Rescue section. Send us the domain and the free audit will tell you which case you're in.

How long does it take to launch?

Rescue sites for small courses: 14 days. A standard 18-hole build: 4–6 weeks, depending on photos, content and your approvals. Nothing launches without your written sign-off.

Is this a template?

No. Every course gets its own design, photography, layout and copy. What is standardised is everything you can't see: the build system, the booking integration, the security and backup routine, and the monthly checks. Standard plumbing, custom house.

Can we update the site ourselves?

Yes: rates, events and the conditions line are simple form fields your staff can edit without touching the design. And if you'd rather never think about it, updates are included in every care plan: send us the change, we make it.

Will a new website get us more tee times?

No honest vendor can promise a number. The maths of why courses do it: a handful of extra direct bookings a week at $45–$70 a round is $7,000–$18,000 a year (Giraffix's published worked example), and direct bookings also keep the golfer's email on your list instead of a marketplace's. Our monthly report tracks direct bookings specifically, so you'll see whether it's working.

We're not in New Jersey. Do you work with us?

Yes. Turnpike Tech is rooted in New Jersey, the 141-course audit is our home turf, and builds for public courses across the US. The audit, design and build all happen remotely; photo days are arranged with a licensed local operator.

What exactly do we get for the social media price?

Three posts a week (12–13 a month) on Facebook and Instagram: calendar planned a month ahead, captions written, graphics designed, everything scheduled, plus Google Business Profile posts and same-day Stories from phone clips your crew shoots in about 10 minutes a week. Social alone is $399/mo for small and standard courses, $599/mo for large and multi-course. Agencies outside golf typically charge $1,000–$2,000/mo for comparable management. Ours costs less because the calendar and content types repeat across one industry, not because anything is skipped.

What exactly do we get for the email price?

Your e-club and birthday club set up, your existing booking-system list cleaned and segmented, 2 campaigns a month written, designed and sent for you (up to 4 on Large), and the automations (welcome, birthday, lapsed-golfer win-back, outing follow-up, gift-card reminders) set up to run on their own. Email is $299/mo standalone ($449 Large), or just +$150/mo if you're already on a website Care plan. Every send is reported against direct bookings.

Why bundle social and email together?

Because they feed each other: social grows the audience, the e-club captures it, and email turns it into bookings you can count. Bought separately, social + email is $698/mo at standard size; the Marketing Engine bundle is $649/mo: $499/mo Simple, $899/mo Large. With standard website Care ($399/mo), the full stack is $1,048/mo with everything handled. The full breakdown table is in Pricing, above.

What if we already have a website we like?

Then keep it, and take the Megaphone on its own. Most courses we audited are collecting golfer emails through their booking system and never sending a single campaign, and their Facebook page hasn't been posted to in months. Social and email, done for you, is available standalone from $299/mo, with no website rebuild required.

Get your free website audit.

Tell us where to look. You'll get a written report: what a golfer sees, what Google sees, and who actually owns your domain, in plain English, with the fixes in priority order.

  • Your site, scored: booking path, mobile, speed, and the five checks from the widget above, verified by hand
  • Your domain, checked: registrar, expiry, status codes, and whose name is really on it
  • Your Google presence: listing accuracy, review picture, and whether golfers land in the right place
  • Your email list & social, checked: how many golfer emails your booking system is holding, whether anything is ever sent to them, and when your Facebook page last posted
  • A straight verdict: fix it, rebuild it, or leave it alone. Sometimes the honest answer is “yours is fine”

Five fields, under a minute. No obligation, and the audit is yours to keep.

Your audit request is ready ✓

We run the domain check first, then the site, and reply with the written audit.

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